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toad455
Joined: 16 Nov 2005
Posts: 22472
Location: NJ
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 Posted: 05/17/19 4:04 pm ::: |
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| StevenHW wrote: |
Congrats and good luck to Cathy Engelbert.
That said, is this the longest time the WNBA had to wait for a president/commissioner to be chosen? |
Yes. Could've been a cost saving move by the NBA.
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Bob Lamm
Joined: 11 Apr 2010
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Location: New York City
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| Posted: 05/17/19 4:07 pm ::: |
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| justintyme wrote: |
| Richyyy wrote: |
| PRballer wrote: |
| Richyyy wrote: |
| That Q+A is virtually unreadable it's been transcribed so poorly (and presumably unproofed). Absolutely ridiculous. |
It's in italics. It seemed pretty easy to read to me. |
I didn't mean visually. The English is a mess (incorrect words, grammar that makes no sense, typos etc.). |
Anyone who read my Game of Thrones dissertation over in Area 51 on a subjective matter of what I felt was atrocious writing can probably guess my feelings on objectively atrocious writing in a professional setting... |
I respect everyone who speaks out against atrocious writing, especially in a professional setting. That includes the two of you, Richyyy and justintyme.
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Luuuc
#NATC
Joined: 10 Feb 2005
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| Posted: 07/13/19 11:06 pm ::: |
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| Is a couple of days before even starting your job, too early to ask for a pay rise?
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Luuuc
#NATC
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| Posted: 07/16/19 7:34 pm ::: |
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Five ways WNBA commissioner Cathy Engelbert can make a good first impression
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| Cathy Engelbert, announced as the WNBA's new commissioner in May, officially starts this week. The former CEO of Deloitte LLC had a lot of success in the business world, and she needs to hit the ground running in the WNBA. Her to-do list is extensive; working on a new collective bargaining agreement is at the top, and that will need to be in place before next season. More immediately, here are five things we'd like to see from the commissioner. |
https://www.espn.com/wnba/story/_/id/27197820/
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pilight
Joined: 23 Sep 2004
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| Posted: 08/24/19 8:24 pm ::: |
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WNBA commissioner Cathy Engelbert settling into new position
https://www.middletownpress.com/sports/article/WNBA-commissioner-Cathy-Engelbert-settling-into-14376197.php
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| Engelbert would like to speak with each of her four predecessors — Val Ackerman, Donna Orender, Laurel Richie and Lisa Borders — but when the time’s right, of course. Fortunately, Engelbert, who was the first woman to lead one of the Big Four accounting firms, is no stranger to the fast-paced nature of business. |
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myrtle
Joined: 02 May 2008
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| Posted: 08/24/19 11:57 pm ::: |
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| ...and the most boring of all. They continue to interview her in the middle of games and she says the same things over and over and over ad nauseam.
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Richyyy
Joined: 17 Nov 2005
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Location: London
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| Posted: 08/25/19 12:24 am ::: |
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I haven't found her quite as bland and dull as Borders to this point. It might just be because she's newer, but so far she survives my mute button a little longer.
Still haaaaate when a live game becomes background footage for an in-booth interview though, whoever the hell it is. |
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CamrnCrz1974
Joined: 18 Nov 2004
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Location: Phoenix
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Ex-Ref
Joined: 04 Oct 2009
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Luuuc
#NATC
Joined: 10 Feb 2005
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| Posted: 02/16/20 7:11 pm ::: |
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| Quote: |
WNBA commissioner: 'We have a marketing problem'
“One of the things i noticed is we have a marketing problem. We really need to step up our marketing dollars. In the collective bargaining agreement, we put forth substantial dollars in league and team marketing agreements so that now we can actually employ and pay our players to help us market the league...we don’t have the typical economic model through media and sponsorships that men’s leagues have,” she said in an interview with Yahoo Finance at the MAKERS conference in Los Angeles this week. “We’re really going to step it up and market these players. I would love to have all 144 under these agreements. But we’re going to pick some of our top players who have a real feel for marketing and appealing to the fanbase, and bring in new fans.” |
Article at Yahoo! Finance
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Stormeo
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Luuuc
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toad455
Joined: 16 Nov 2005
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Location: NJ
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| Posted: 02/17/20 8:31 am ::: |
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| Stormeo wrote: |
| Luuuc wrote: |
| Quote: |
WNBA commissioner: 'We have a marketing problem'
“One of the things i noticed is we have a marketing problem. We really need to step up our marketing dollars. In the collective bargaining agreement, we put forth substantial dollars in league and team marketing agreements so that now we can actually employ and pay our players to help us market the league...we don’t have the typical economic model through media and sponsorships that men’s leagues have,” she said in an interview with Yahoo Finance at the MAKERS conference in Los Angeles this week. “We’re really going to step it up and market these players. I would love to have all 144 under these agreements. But we’re going to pick some of our top players who have a real feel for marketing and appealing to the fanbase, and bring in new fans.” |
Article at Yahoo! Finance |
Isn’t that why they hired Lisa Borders, who had that high-ranking marketing background with Coca-Cola, and as an added bonus was a screamin Dream fan?  I’d like to know what Engelbert thought of any of the “work” that Borders put in towards the marketing angles when Engelbert was hired on. 
I must say, I approve of the way Engelbert’s going about this based on the limited idea we get from the article. She has at least been saying the right things, which is a small but important part of the battle. I liked her announcing the new CBA with the WNBPA main player reps - it’s a near-no-brainer to do something like that to show a united front, but there’s nothing ever wrong with good optics. Announcing it on Good Morning America too was a nice surprise. Really rooting for her. |
Borders didn't do much for the league, especially on the marketing end. Hated her interviews, everything was too scripted. Borders was also our shortest running president(3 years). Engelbert doesn't seem like she's messing around. She's blunt and straight to the point with what needs to get done. I hope Engelbert is around for a while.
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ClayK
Joined: 11 Oct 2005
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| Posted: 02/17/20 9:09 am ::: |
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The issue I have with the emphasis on marketing:
Marketing is the job of exposing potential buyers to your product.
Basketball fans have had 20 years to see WNBA basketball, and it's my contention most potential customers have seen the product.
If that's the case, what will marketing do?
Engelbert wants to market players, which assumes that fans will come out to watch players rather than teams, which is good. But the nature of women's basketball is that stars don't dominate as they do on the men's side, and there is less spectacular athleticism. Many, if not most, fans of women's basketball enjoy the team-play aspect more than the star aspect, and really, that's the selling point, it seems to me.
Now, marketing the players more can't hurt, and that's great, but really the quality of play is the product, and that's out of the WNBA's control. The hollowing out of the game at the middle-school and high-school levels (volleyball is winning bigtime) is the biggest impediment to the league's growth, and I don't know what Engelbert can do about that except push USA Basketball really hard to improve the grassroots experience.
The WNBA may in fact have come close to maximizing its market share in the sports industry -- and getting 4,500 people per game to pay real money to watch women play basketball during the summer months is no small achievement.
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Shades
Joined: 10 Jul 2006
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| Posted: 02/17/20 9:17 am ::: |
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| Marketing doesn’t do much good unless the product is more easily accessible. That’s the biggest problem. Need more games on television so people can get hooked on it. Need more teams so more people have a local team. I doubt I’d even be into the WNBA if I didn’t have a local team.
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ClayK
Joined: 11 Oct 2005
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| Posted: 02/17/20 10:16 am ::: |
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| Shades wrote: |
| Marketing doesn’t do much good unless the product is more easily accessible. That’s the biggest problem. Need more games on television so people can get hooked on it. Need more teams so more people have a local team. I doubt I’d even be into the WNBA if I didn’t have a local team. |
Very true. The WNBA has a very strong presence in the cities where it has a team ... elsewhere, it has to rely on TV to attract fans, and the WNBA version of basketball just doesn't translate to television as well as the NBA and men's college game.
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toad455
Joined: 16 Nov 2005
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Location: NJ
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| Posted: 02/17/20 10:46 am ::: |
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| Shades wrote: |
| Marketing doesn’t do much good unless the product is more easily accessible. That’s the biggest problem. Need more games on television so people can get hooked on it. Need more teams so more people have a local team. I doubt I’d even be into the WNBA if I didn’t have a local team. |
Also, needing ESPN, CBS Sports, etc. to actually talk about the league/games during their broadcasts. I think the WNBA would benefit from a weekly show on either ESPN or CBS Sports.
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