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pilight
Joined: 23 Sep 2004 Posts: 67120 Location: Where the action is
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Posted: 12/03/20 3:18 pm ::: Phil Cook Named WNBA Chief Marketing Officer |
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https://www.wnba.com/news/sports-marketing-veteran-phil-cook-named-wnba-chief-marketing-officer/
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Cook most recently led Nike’s Global Basketball Brand through identifying and serving new consumers, driving new revenue, and introducing female athletes into marketing campaigns. He will report directly to WNBA Commissioner Cathy Engelbert. |
_________________ I'm sick and tired of the stories that you always tell
Shakespeare couldn't tell a story that well
See, you're the largest liar that was ever created
You and Pinocchio are probably related
Full of criss-crossed fits, you lie all the time
Your tongue should be embarrassed, you're a threat to mankind
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StevenHW
Joined: 25 Jul 2005 Posts: 10983 Location: Sacramento, California
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Posted: 12/03/20 6:09 pm ::: |
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From the article:
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The WNBA announced today that Phil Cook has been named the league’s first Chief Marketing Officer. |
He's the first? I'm surprised the WNBA haven't had a previous one already. Or did previous league presidents had to do marketing strategies?
_________________ "The more I see of the moneyed classes, the more I understand the guillotine." -- George Bernard Shaw
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pilight
Joined: 23 Sep 2004 Posts: 67120 Location: Where the action is
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Posted: 12/03/20 6:14 pm ::: |
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They had a senior VP for marketing
_________________ I'm sick and tired of the stories that you always tell
Shakespeare couldn't tell a story that well
See, you're the largest liar that was ever created
You and Pinocchio are probably related
Full of criss-crossed fits, you lie all the time
Your tongue should be embarrassed, you're a threat to mankind
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PUmatty
Joined: 10 Nov 2004 Posts: 16382 Location: Chicago
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Posted: 12/05/20 11:20 am ::: |
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He certainly has is work cut out for him. More than 12 hours after the draft lottery, the results are no where to be found on the dot com front page. In fact, their lead story is announcing that the draft lottery is coming up.
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CamrnCrz1974
Joined: 18 Nov 2004 Posts: 18371 Location: Phoenix
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Posted: 12/08/20 2:18 pm ::: |
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PUmatty wrote: |
He certainly has is work cut out for him. More than 12 hours after the draft lottery, the results are no where to be found on the dot com front page. In fact, their lead story is announcing that the draft lottery is coming up. |
Is that not the responsibility of the website content developer or someone who runs the website and the social media?
But yes, the WNBA needs to do a much better job having content immediately accessible on its own site.
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Richyyy
Joined: 17 Nov 2005 Posts: 24408 Location: London
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Posted: 12/08/20 3:07 pm ::: |
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The website, and all the NBA's other websites, are run by Turner (rather than in-house). The W has needed to take back control of its own site and improve things for years on end, but I don't know how viable that is given the agreements that are in place. |
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Randy
Joined: 08 Oct 2011 Posts: 10911
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Posted: 12/11/20 11:38 am ::: |
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PUmatty wrote: |
He certainly has is work cut out for him. More than 12 hours after the draft lottery, the results are no where to be found on the dot com front page. In fact, their lead story is announcing that the draft lottery is coming up. |
He's probably too busy re-arranging the chairs on the deck of the Titanic....
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