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Olympics TV ratings drop, but thatís not the whole story

 
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tfan



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PostPosted: 08/23/16 11:03 am    ::: Olympics TV ratings drop, but thatís not the whole story Reply Reply with quote

Olympics TV ratings drop, but thatís not the whole story


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Before the Olympics began, Bloomberg points out, NBCUniversal CEO Steve Burke said that his ďnightmareĒ would be a 20% ratings drop. That has basically happened. And if you drill down to 18- to 49-year-olds, it did happen: ratings fell 25% among that key group.

But thatís not the point. The bigger story here is that digital viewership is up, up, up.


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