tfan
Joined: 31 May 2010
Posts: 8296
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 Posted: 08/23/16 11:03 am ::: Olympics TV ratings drop, but that’s not the whole story |
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Olympics TV ratings drop, but that’s not the whole story
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Before the Olympics began, Bloomberg points out, NBCUniversal CEO Steve Burke said that his “nightmare” would be a 20% ratings drop. That has basically happened. And if you drill down to 18- to 49-year-olds, it did happen: ratings fell 25% among that key group.
But that’s not the point. The bigger story here is that digital viewership is up, up, up. |
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