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Go Daddy to drop Danica?

 
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pilight



Joined: 23 Sep 2004
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PostPosted: 10/18/12 10:22 am    ::: Go Daddy to drop Danica? Reply Reply with quote
http://www.usatoday.com/story/money/business/2012/10/17/danica-patrick-go-daddy-super-bowl/1637271/

Quote:
Patrick, 30, has starred in more Super Bowl spots – 10 – than any other celebrity



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StevenHW



Joined: 25 Jul 2005
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Location: Sacramento, California


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PostPosted: 10/24/12 7:31 pm    ::: Reply Reply with quote
I'm not an auto racing fan. But having said that...

A new ad agency for GoDaddy.com? In that case, I got a hunch Danica Patrick will not appear in next year's Super Bowl ad for GoDaddy.com, unless she finds another advertiser willing to put her in them.

As for Danica's falling "Q score", it's the fact that she has won just one major race (the Indy Japan 300 in 2008), despite getting so much publicity. I got the feeling that advertisers and ad agencies are beginning to lose their patience with Danica.

Here's a 2010 article that seems more relevant today:
http://jalopnik.com/5627886/why-danica-patrick-cant-win-at-racing

Quote:
...She is with one of the top teams in IndyCar, and a far-better funded Nationwide car that most of the cars in that series. But this year the results have not been there in IndyCar and even worse in the stockers. She actually seems to be more interested in photo-ops and getting on TV.

I expect her rides are secure as long as GoDaddy keeps writing the checks. However, her race TV exposure is getting less on the Versus Indy Car broadcasts, as they are more or less ignoring her. ABC/ESPN still fawns over her, but not quite as much. If the coverage really drops off, so will sponsor interest.


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vanyogan



Joined: 09 Aug 2005
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PostPosted: 10/25/12 11:11 am    ::: Reply Reply with quote
StevenHW wrote:
I'm not an auto racing fan. But having said that...

A new ad agency for GoDaddy.com? In that case, I got a hunch Danica Patrick will not appear in next year's Super Bowl ad for GoDaddy.com, unless she finds another advertiser willing to put her in them.

As for Danica's falling "Q score", it's the fact that she has won just one major race (the Indy Japan 300 in 2008), despite getting so much publicity. I got the feeling that advertisers and ad agencies are beginning to lose their patience with Danica.

Here's a 2010 article that seems more relevant today:
http://jalopnik.com/5627886/why-danica-patrick-cant-win-at-racing

Quote:
...She is with one of the top teams in IndyCar, and a far-better funded Nationwide car that most of the cars in that series. But this year the results have not been there in IndyCar and even worse in the stockers. She actually seems to be more interested in photo-ops and getting on TV.

I expect her rides are secure as long as GoDaddy keeps writing the checks. However, her race TV exposure is getting less on the Versus Indy Car broadcasts, as they are more or less ignoring her. ABC/ESPN still fawns over her, but not quite as much. If the coverage really drops off, so will sponsor interest.


Rolling Eyes


Well, I'm sure not winning hurts her. But in Indy car, on a fully funded team, with 3-4 drivers a little bad luck and you are not equal anymore when it comes to strategy and testing.



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Admiral_Needa



Joined: 23 Sep 2004
Posts: 10479
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PostPosted: 10/25/12 11:55 am    ::: Reply Reply with quote
I think it's more to do with her being 31 when her contract ends than it does not winning.. Idea

The commercials are pretty funny Razz



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