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stever
Joined: 16 Nov 2004 Posts: 6916 Location: https://womensbasketballdaily.net
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Posted: 09/05/09 8:22 am ::: The Bad Girl of Women’s Soccer |
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http://www.theatlantic.com/doc/200909/hope-solo-soccer
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But Solo’s polarizing persona is what makes her so crucial to the new league’s fortunes. The last professional women’s soccer league in the U.S., the Women’s United Soccer Association, lasted only three seasons—largely because it lacked edge. “The WUSA sort of had a focus on preteen, ponytailed girls who aspired to play soccer someday, and so their messaging was around ‘cause marketing’: ‘This league is something girls deserve to have, and as a fan you ought to support this,’” says Tonya Antonucci, a former Yahoo executive and the new league’s commissioner. “We’re presenting an environment that’s not about babysitting kids but is an opportunity to watch the best and be entertained by the best.” |
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jimmyk
Joined: 10 Feb 2005 Posts: 4028 Location: Bristol. TN
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EthanJ
Joined: 18 Oct 2009 Posts: 57 Location: Plano TX
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