RebKell's Junkie Boards

[thesixthwoman]

http://adage.com/article?article_id=126975

The WNBA designed the McJerseys to help the Golden Arches launch its Southern-style chicken breakfast sandwich, which is being hyped with a national sampling effort May 15, two days before the women's basketball league's season kickoff.

And although this is a one-time deal, WNBA President Donna Orender said it was likely the league would look to sell jersey space again in the future. "There are more partners out there that we'll be talking to about it," she said. "It could happen, yes."

[stever]

Whatever brings revenue in, I wonder how much trickles down to the players.

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Women's hoops, and nothin' but the hoops.

[thesixthwoman]

I agree, basically. I hope Mickey D's paid big for it. But I doubt the players get anything unless there was something in the CBA about new sponsors... ?

[Richyyy]

This is huge news, and finally a step towards what I've been proposing for years. Selling advertising space on the jerseys, like every other sports team in the world outside the USA, makes all kinds of sense, and is a blindingly obvious untapped stream of revenue.

I like this as the next step (the first step was when the Discover logo was allowed on the All-Star jerseys last season).

[Ottie]

Yeah this is a good idea for the WNBA, and fits much better for the size of the league in the US (not everyone can be as picky about advertising space as the NBA and NFL). Only downside is then the sponsor's logo is really ugly, but hey you can't have everything. But it does add appeal to old jerseys as sponsors change over time (especially when old sponsors have gone bankrupt).

[eclair]

Sorta OT, but:
I thought my son had the southern chicken biscuit for breakfast yesterday? (I know, it's awful, but he's 16, and eats with his associates on Saturday morning.)

I think we've had this McD's product in Seattle for a while now.

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[DTP]

I hate the idea, uniforms shouldn't be touched. I hate when they have the sponsors on the actual courts too but with the WNBA I've learned to deal with it but I still hate it. McDonalds better be paying big bucks damnit...

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[jimmyk]

I don't like it all that much either. But alas, there's nothing going to be done about it now. And since they don't sell jerseys with men's sizes, I'm pretty much out of the jersey business anyway, so if they sell them with sponsors names on them, that'll make two reasons why I'll never get a new one.

How many different places are they going to put sponsor logos? Two, three, four? Are we going to have to stop some team from putting the name Preparation H on their players' butts?

[Sass]

Nice revenue idea, but damn - why does it have to be McDeath? Ick.

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[LakotaStorm]

Way to go, I love to give my $$ to sponsors but this is one sponsor that won't get my dinars. Golden filled arteries

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Maya Angelou Quotes

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[PRballer]

I'm sure the WNBA got some good $$$ from this one. No way would Donna and team would let McDonald's get a "break" on advertising on the jerseys.

[Fuzzball Records]

[StevenHW]

We actually discussed this kind of thing four months ago. Even then, it looked imminent with Chicago Sky president Margaret Stender commenting on that possibility.

Click below:
http://boards.rebkell.net/viewtopic.php?p=440018

I suppose there are worse fast-food choices whose logo could be used on WNBA uniforms. Imagine Taco Bell.

[hooper1]

Can't wait for the Tylenol Fever, Coppertone Sun, and the Monistat Monarchs!

[hooper1]

[kage]

Anyway, I don't eat at Mickey D's but their foods are changing to be more healthy. Well, as healthy as it can be given that it's fast food.

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[ripleydc]

DC United just unveiled their new "VW" jerseys here in Washington in the last week or so.

If jersey-ads generate revenue for the WNBA and help teams survive, I'm all for it. This is a business. It's not about just for the love of the game anymore.

GO McMystics!!!! We're luvin' them!

[jaye]

i hate it also.... it's classless...it's like when boxers were wearing temp tattoos' across their backs and chests of companies.....

i understand that it's not my call and in this era of commercialism gone rampant..... this kind of thing has become accepted .....but i still don't like it.....

i think racing shirts look ridiculous.....and what's even more ridiculous is the price you have to pay for them..... the price you have to pay to buy advertising.....

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[Richyyy]

This is an issue where I think US and non-US viewpoints make a big difference. I agree that the jumpsuits that racing drivers wear would look ridiculous in basketball or any other team sport, but I've grown up like millions of others (billions, even) seeing one main sponsor's logo prominently featured in the middle of every soccer jersey in the world (now that Barcelona have finally given in). They're actually part of the look and feel of the jersey when designed properly, and don't look out of place at all once you're used to them being there. And they don't have to result in team name changes either - it's not Manchester AIG United or Samsung Chelsea. That DC United jersey ripley posted above looks fine to me.

The vast majority of basketball teams in the world do this as well, just not the ones in the US. The NBA started in an era where it wasn't done (in soccer, basketball or anything else), and now they're in a position where they have so much money rolling in that they don't need to do it. The WNBA isn't in that position. They need the cash, and I think the negative effects of putting one sponsor's logo on each team's jersey would be utterly minimal. Hell, put it on the back above the number if you don't want to sully the side of the jersey that carries either the team name or the city they're from.

[jaye]

i hate it....accepted or not....used to it or not....in my opinion....it's crass....

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a profound statement on the intelligence of mankind is the fact that the can was invented 50 years before the can opener.....

[bullsky]

I'm not completely against the idea, though I haven't seen how big the actual 'patch' is, but I hope that McDonalds employees would wear a WNBA patch somewhere on their uniforms. Sadly, that gets the leagues name out there.

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[StevenHW]

I'm not against the entire idea, although I would prefer that the entire McDonald's logo would not dominate the whole WNBA player's uniform. That way, it won't look like some of the overseas unis in the European leagues.

But I was hoping that another restaurant chain that encourages healthy eating to be a part of this campaign. Instead of McDonald's, how about Subway Sandwiches? Eating their food is nowhere near as fattening as eating a Big Mac! And BTW, didn't Lisa Leslie once did a commercial for Subway a few years ago?

[StevenHW]

[sportsfanswhine]

I think the DC United kit looks really good, actually.

The only issue I have is that nothing about the way the jerseys look now suggests that the people designing them have any idea how to incorporate multiple elements into something that actually looks like a cohesive whole. I don't really have faith that they'll make the logo look like something that fits with the original design. That isn't a problem with the idea of advertising itself, however.

There's nothing about ads on jerseys that is any more crass than constant commercial breaks for cars, travel packages, and the Never Flat from Spalding. (Jesus, that one gets played a lot.) Now it's time for the McDonald's fast food fast break play of the game. None of this is new.

As for McDonald's themselves, they've actually always been a pretty big supporter of women's sports. They were one of the few early sponsors for the WUSA, for example. Obviously they know what their public image is (for good reason) and they try to offset that, but I can't object to where their efforts to improve perception has them sending money.

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[hooper1]

[Ottie]

Smaller logos on the chest look okay IMO. I also think that the way most football (soccer) teams incorporate logos looks fine. But I agree some sports (like racing) can take it a little overboard. Further, naming rights sponsors should never be included in the offical team name, but that happens too often for my liking.

On the back:



On the front:

[jaye]

[Ottie]

[luvDhoops]

[quote="StevenHW"]I'm not against the entire idea, although I would prefer that the entire McDonald's logo would not dominate the whole WNBA player's uniform. That way, it won't look like some of the overseas unis in the European leagues.

But I was hoping that another restaurant chain that encourages healthy eating to be a part of this campaign. Instead of McDonald's, how about Subway Sandwiches? Eating their food is nowhere near as fattening as eating a Big Mac! And BTW, didn't Lisa Leslie once did a commercial for Subway a few years ago?[/quote]

Yeah, get a club sandwich with mayo, oil, olives, cheese, white bread and the works and you might as well order a Big Mac. They once did a comparison between sandwiches with the works and fast food and people were totally surprised that the calories and fat numbers weren't that far apart.

The reason Jarod lost so much weight, aside from working out that they somehow minimize for the Subway commercial sake (go figure), is that he ate plain sandwiches.

Okay, back to the subject. If the ads help bring revenue to the league, I don't care where or how they're shown. They could tattoo them to the side of player's cheeks for all I care. At some point the WNBA is going to have to compete from a salary stand point with the leagues overseas or else you'll see a number of players opting to play over there instead of at home.

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[LakotaStorm]

I wonder what they put on Subways to compare it to McD's burger, everything fattening with cheese, twice as much mayo, oil etc. No one needs that stuff on a sandwich. As for Jarod, sure he had a lower calorie sandwich, that is the point, and then he walked everyday to and from Subways.

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Don't argue with a fool. The spectators can't tell the difference.

______________________
Maya Angelou Quotes

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

"If you don't like something, change it. If you can't change it, change your attitude. Don't complain."

"My mother said I must always be intolerant of ignorance but understanding of illiteracy. That some people, unable to go to school, were more educated and more intelligent than college professors."

[bullsky]

[quote="luvDhoops"]

[blzntr33s]

I hear everyone out there, but this is the world we live in today. Look at all the College bowl games - major sponsorship dough. If we can't, as fans, generate more revenue by bringing new folks to the games, then why the hell not?

I wouldn't mind paying more for my tickets if it meant a higher pay, but I honestly couldn't afford it. As it is, I get the full season package, and my husband gets to go to whatever games I can afford or are offered up by Brigade Buddies.

Besides, am I reading it wrong, or is it only for opening week?

[jaye]

in boxing the fighters that wear temp tattoos of companies on their backs and sometimes chests .....are the ones that aren't really elite enough to be making enough money not to need to do this....the elite fighters don't do this....they feel it's beneath them.....but the other fighters....these fighters are trying to make a dollar anyway they can.... this is the kind of light in which this puts the league in my opinion..... it smacks of desperation.....

altho i have to accept it..... i'll never like it....and also no disrespect to anyone elses opinion....but all pr ....isn't good pr.... it's why a company like gerber foods would never be represented by someone like....say....dennis rodman.....some things are good fits.....some things aren't.....

god.....i hope it's only for the opening week.....

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a profound statement on the intelligence of mankind is the fact that the can was invented 50 years before the can opener.....

[luvDhoops]