Cool article, but I sure hope Ann Sarnoff didn't take her kids to a Lib game against the Sting. It doesn't get any worse than that in terms of W games...
Sarnoff, on the other hand, told us how she was perfectly happy with a successful career in media/entertainment (she was most recently at Viacom as COO of VH-1/CMT) until Commissioner Stern introduced her to the WNBA, a product she felt she was the ideal target customer for but yet had never heard of; she told us how her greatest coup was convincing her son and his friends that women's basketball is indeed "cool" after taking them to a New York Liberty game.
http://www.harbus.org/news/2005/03/14/News/Nyc-Trek.2005.Alums.Follow.Path.From.Mba.To.Nba-893057.shtml
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