vanyogan
Joined: 09 Aug 2005
Posts: 9673
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 Posted: 03/17/10 11:15 pm ::: Whan (LPGA CEO) to caddie on the Futures Tour |
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The LPGA Tour has been riding a positive wave since the appointment of Michael Whan last October, and most people say that Whan's accessible, laid-back attitude are among his best qualities.
So while his latest move might not surprise those in his inner circle, it did catch our eye. In an attempt to get a better sense for what the Duramed Futures Tour (the LPGA's developmental tour) is all about, Whan will caddy for Lili Alvarez at the Florida's Natural Charity Classic, the first round of the tour's first event this season.
Read More http://www.golfdigest.com/golf-digest-woman/blogs/golf-digest-woman/2010/03/whan-to-caddy-on-the-futures-t.html#ixzz0iUvbCLyK |
Oh for fucks sake, a CEO with a brain!?!
If he can figure what the niche is and what the market is for the Futures Tour (The LPGA farm teams), then he can figure out where the LPGA niche markets are and focus on those. I think the secondary sports markets are markets the LPGA should own once a year, just a thought.
To the past regimes' credit, they are the ones who decided to acquire the futures tour, a good move by any criteria.
ETA:
This is a great quote:
Whan and Alvarez have never met, and they've exchanged just one email. So when I asked Whan about what advice he plans to give, he laughed and returned with an insightful reply:
"I'll say very little. I'll show up, keep up and shut up."
Read More http://www.golfdigest.com/golf-digest-woman/blogs/golf-digest-woman/2010/03/whan-to-caddy-on-the-futures-t.html#ixzz0iUzuDF8F |
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