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bullsky

Joined: 04 Jun 2005
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Posted: 02/19/09 4:00 pm ::: Sky Blue FC finding ways to corral fans

http://www.examiner.com/x-653-Womens-Sports-Examiner~y2009m2d17-Sky-Blue-FC-finding-ways-to-corral-fans

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Gloria Averbuch, mother of top WPS draft pick Yael Averbuch, discussed the obstacles of marketing a new professional team. “The challenge is getting our name recognition which is still a problem because you can never be too well known. The second thing is getting people to come back so it’s not just a novelty that wears off.” Grassroots marketing has been crucial for the team and making connections with the local newspaper can sell tickets and get fans in the stands. Sky Blue FC has made affiliations with the Courier News and the Home News Tribune since Melissa Dziowgo's grandfather worked for the publication that is owned by the same company. “Don’t underestimate how important local papers are,” stated Averbuch. “We’ll take media coverage wherever we can get it including media attention about drafted players from the Midwest. But the key is getting the word out to people around here that are in the position to buy tickets.”

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