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Swoopes: I Still Get A Little Choked Up

 
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Genero36



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PostPosted: 02/15/19 9:07 am    ::: Swoopes: I Still Get A Little Choked Up Reply Reply with quote


Quote:
Alicia Jessop, a sports law and marketing professor at Pepperdine University, said Nike’s decision was significant for Swoopes and professional women’s basketball at the time.

“It’s critical that it was Nike making the decision to develop the signature shoe for Sheryl Swoopes in the ’90s,” said she, “because it was them saying, ‘We look at you as being on the same ground in a sense as Michael Jordan.’ … It was creating parallels between she and Michael Jordan in terms of the level of athleticism and the level of notoriety.”


Quote:
Gerber said she remembers having an especially fun time working with Leslie and Dawn Staley on the Air Rupt, another shoe released around the time of the ’96 Summer Olympics. Nike had exclusive colorways for Leslie and, in the late ’90s, introduced a signature shoe for Staley, the Air Zoom S5.

Four-time WNBA Champion Maya Moore is now carrying the torch and, in 2011, she became the first female athlete to sign with Jordan Brand.


Quote:
When the Air Swoopes was just an idea for Nike, Gerber said there were long discussions over the development of the product. “At Nike, we do things in pretty big ways,” she said, so the numbers have to make sense for the company to invest in a product like a signature shoe.

“I also believe that we should support women athletes as much as we support men,” she said. “I’m sure a lot of people here believe that, so it’s really putting our money where our mouth is, I guess.”


https://www.latimes.com/fashion/la-ig-sneakers-sheryl-swoopes-nike-womens-sneakers-20190214-story.html



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Genero36



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PostPosted: 02/15/19 9:19 am    ::: Reply Reply with quote

And btw, Swoopes is now Swoopes-Tellison.



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