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2016-17 TV Ratings
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awhom111



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PostPosted: 03/22/17 12:38 am    ::: Reply Reply with quote

3/13 Selection Show ESPN 652,000
3/13 Selection Special ESPNU 103,000
3/14 College Basketball Live ESPNU 34,000 (38,000)
3/17 Timeslot 1 ESPN2 140,000
3/17 Timeslot 2 ESPN2 155,000
3/17 Timeslot 3 ESPN2 179,000
3/17 Timeslot 4 ESPN2 216,000
3/18 Albany vs UConn ESPN2 395,000
3/18 Timeslot 1 ESPN2 299,000
3/18 Timeslot 2 ESPN2 369,000
3/18 Timeslot 3 ESPN2 350,000
3/18 Timeslot 4 ESPN2 328,000
3/19 Ohio State vs Kentucky ESPN2 374,000
3/19 Timeslot 1 ESPN2 458,000
3/19 Arizona State vs South Carolina ESPN 455,000
3/19 Missouri vs FSU ESPN2 175,000
3/19 Purdue vs Notre Dame ESPN 471,000
3/19 Creighton vs Oregon State ESPN2 163,000

The tape-delayed version of College Basketball Live outdrew the live version, so I included both.

The Men's Basketball Selection Show averaged 4,883,000 viewers on CBS (which was down from last year's controversial elongated version) and the Ice Hockey on ESPNU averaged 68,000 viewers so I guess people like selection shows at least as much as they like watching the actual games.

Wrestling aired morning sessions on ESPNU and evening sessions on ESPN for three straight days. Thursday's averages were 60,000 and 303,000. Friday's averages were 73,000 and 443,000. Saturday's averages were 143,000 and 735,000. I guess we now understand why that is shown on the big channel at those times instead of Women's Basketball. Interestingly, Saturday's championship bouts not only hit the top 50 in 18-49 ratings, but had higher F12-34 ratings than M12-34 ratings.

If you wonder why the NIT also often takes precedence over Women's Basketball, Saturday's early game averaged 908,000 viewers. With smaller name teams on Sunday morning, it only averaged 354,000 which means that switching with the Ohio State-Kentucky game probably would have resulted in bigger ESPN ratings. The bigger name teams later averaged 424,000 on ESPN2 and then small names averaged 62,000 on ESPNU.

Some other assorted college sports from last week: A tape delayed recap of the NCAA Indoor Track and Field Championship averaged 83,000 viewers. Live SWAC Softball averaged 22,000 viewers. ESPNU also had four Men's Lacrosse games, averaging 18,000 and 53,000 for live B1G games, 45,000 for a taped-delay airing, and 35,000 for a live ACC contest. Live SEC Baseball averaged 32,000 viewers and live coverage of the SEC Gymnastics Championship averaged 85,000 viewers.
ClayK



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PostPosted: 03/22/17 9:21 am    ::: Reply Reply with quote

Once again, thanks so much for doing this. Having actual data as opposed to just guessing makes for a much more informed discussion.



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ArtBest23



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PostPosted: 03/22/17 11:31 am    ::: Reply Reply with quote

Well once again ESPN demonstrates both that they understand what draws, and that ratings trump the interests of the student athletes.

9 PM is lousy from the players' standpoint, and from that of the live spectators, but the 9pm Notre Dame -Purdue game drew the biggest TV audience.

One can't help but wonder whether being tired in part because of the late hour contributed to Brianna Turner injuring her knee.


summertime blues



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PostPosted: 03/22/17 12:37 pm    ::: Reply Reply with quote

But the "ratings" don't account for those watching online, or watching on alternative devices such as Sling, Roku, or Apple TV....let alone watching multiple games at once, or game-flipping.



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PostPosted: 03/22/17 12:52 pm    ::: Reply Reply with quote

ArtBest23 wrote:
Well once again ESPN demonstrates both that they understand what draws, and that ratings trump the interests of the student athletes.

9 PM is lousy from the players' standpoint, and from that of the live spectators, but the 9pm Notre Dame -Purdue game drew the biggest TV audience.

One can't help but wonder whether being tired in part because of the late hour contributed to Brianna Turner injuring her knee.


Why would Turner be tired?

This is the 2nd time I've read this sentiment from a Notre Dame fan. I empathize with the gut-wrenching turn of events- UCONN players have suffered their fair share of injuries over the years- but I doubt the 9 pm start had anything to do with it.

Stage 3 of the 7 stages?



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ArtBest23



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PostPosted: 03/22/17 4:16 pm    ::: Reply Reply with quote

summertime blues wrote:
But the "ratings" don't account for those watching online, or watching on alternative devices such as Sling, Roku, or Apple TV....let alone watching multiple games at once, or game-flipping.


Because they do publish those numbers on occasion and all the the streaming numbers combined are totally inconsequential in comparison to the cable numbers. Just not material to the discussion.

They will matter someday, but today they don't.

This has been discussed here before. Indeed, recently, with data.


awhom111



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PostPosted: 03/23/17 12:18 am    ::: Reply Reply with quote

3/20 Timeslot 1 ESPN2 751,000
3/20 Timeslot 2 ESPN2 586,000
3/20 Texas A&M vs UCLA ESPNU 92,000

The NIT averaged 597,000 and 592,000 on ESPN, so the network lost out there. They also averaged 66,000 on ESPNU before the women's game.
awhom111



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PostPosted: 03/27/17 8:43 pm    ::: Reply Reply with quote

3/24 Ohio State vs Notre Dame ESPN 377,000
3/24 Washington vs Mississippi State ESPN2 299,000
3/24 Texas vs Stanford ESPN 339,000
3/24 Louisville vs Baylor ESPN2 222,000

I am missing Episode 3 of the HBO UConn series, but Episode 4 averaged 137,000 viewers in its first airing on Wednesday.

There was also some NCAA Men's Ice Hockey tournament coverage on Friday. The day game averaged 31,000 on ESPNU, the second game averaged 129,000 on ESPN2 before the overrun averaged 165,000 on ESPNU, then the last game averaged 124,000 on ESPNU. The day started with Ivy League Lacrosse averaging 26,000 viewers.
awhom111



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PostPosted: 03/28/17 9:05 pm    ::: Reply Reply with quote

3/25 Oregon vs Maryland ESPN 920,000
3/25 UCLA vs UConn ESPN 1,477,000
3/25 Quinnipiac vs South Carolina ESPN 988,000
3/25 FSU vs Oregon State ESPN 568,000
3/26 Stanford vs Notre Dame ESPN 1,006,000
3/26 Mississippi State vs Baylor ESPN 1,310,000
3/27 Oregon vs UConn ESPN 1,291,000
3/27 FSU vs. South Carolina ESPN 1,128,000
3/27 Powerade Jam Fest ESPN2 203,000

NCAA Men's Ice Hockey averaged 212,000 and 157,000 and 122,000 on Saturday and 135,000 and 95,000 on Sunday. A replay of the SEC Gymnastics Championship averaged 355,000 viewers. Live Men's Lacrosse averaged 68,000 and 87,000 viewers on ESPNU Saturday and a Sunday morning replay averaged 56,000. There was plenty of college baseball and softball on ESPN2 and ESPNU, averaging 199,000 and 175,000 and 109,000 on Saturday and 135,000 and 95,000 on Sunday.

We finally got enough viewers in the 18-49 demographic to get some more detailed ratings information. Each number is a percentage, meaning on average, that percent of that group was watching.

UCLA vs UConn
18-49: .29
F18-49: .21
M18-49: .37
18-34: .24
F12-34: .11
M12-34: .29
25-54: .39
50+: .94

Stanford vs Notre Dame
18-49: .23
F18-49: .12
M18-49: .34
18-34: .18
F12-34: .09
M12-34: .23
25-54: .28
50+: .59

Mississippi State vs Baylor
18-49: .26
F18-49: .23
M18-49: .29
18-34: .21
F12-34: .21
M12-34: .21
25-54: .33
50+: .83

Oregon vs UConn:
18-49: .27
F18-49: .21
M18-49: .33
18-34: .21
F12-34: .14
M12-34: .24
25-54: .34
50+: .79

FSU vs South Carolina:
18-49: .23
F18-49: .20
M18-49: .26
18-34: .20
F12-34: .17
M12-34: .20
25-54: .31
50+: .71

I am interested in explanations for the two games that were not as male-skewed. Were there less casual male viewers in those timeslots? Were they more convenient viewing times for women? I still don't know what a proper ratio would be, but again it seems to be problematic to blame only men for people not watching.
ClayK



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PostPosted: 03/29/17 10:32 am    ::: Reply Reply with quote

Are most sporting event viewers so heavily skewed toward 50+?

That number really jumps out.



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awhom111



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PostPosted: 03/30/17 8:40 am    ::: Reply Reply with quote

ClayK wrote:
Are most sporting event viewers so heavily skewed toward 50+?

That number really jumps out.


Not all, but it's not too out of range. In general, older people watch more TV than younger people.
awhom111



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PostPosted: 03/31/17 7:25 pm    ::: Reply Reply with quote

3/29 McDonald's All American Game ESPN2 103,000
3/30 College 3-Point Championship ESPN 655,000

A scrimmage for the boys averaged 73,000 on ESPNU and their actual game averaged 670,000 viewers.

Demographics for the 3-Point/Dunk Contest:
18-49: .23
F18-49: .14
M18.49: .32
18-34: .22
F12-34: .11
M12-34: .33
25-54: .24
50+: .24

The first airing of the latest episode UConn series on HBO averaged 114,000 viewers.

SEC baseball averaged 55,000 live on ESPNU on Tuesday. Tape delayed baseball featuring NC State and Charlotte got the 0 average on BeIN on Wednesday morning.
dinkytown



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PostPosted: 04/02/17 5:20 pm    ::: Reply Reply with quote

awhom probably has the numbers, but I was curious about the second semifinal and found this..

Quote:
Mississippi State-UConn scored a 1.9 overnight rating in Friday’s Women’s Final Four on ESPN2, up 90% from Syracuse-Washington last year (1.0) and up 19% from UConn-Maryland on ESPN in 2015 (1.6), both of which aired on Sunday nights.

The Bulldogs’ last-second, overtime win peaked at a 2.7 from Midnight-12:15 AM ET.


http://www.sportsmediawatch.com/2017/04/womens-final-four-ratings-uconn-loss-mississippi-state-overnights-espn/


awhom111



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PostPosted: 04/03/17 9:00 pm    ::: Reply Reply with quote

3/31 Studio Show ESPN2 334,000
3/31 Stanford vs South Carolina ESPN2 1,497,000
3/31 Studio Show ESPN2 1,691,000
3/31 Mississippi State vs UConn ESPN2 2,763,000

More demographic breakdowns:

First game:
18-49: .26
F18-49: .22
M18-49: .30
18-34: .17
F12-34: .10
M12-34: .18
25-54: .36
50+: 1.02

Second game:
18-49: .65
F18-49: .44
M18-49: .86
18-34: .40
F12-34: .24
M12-34: .50
25-54: .85
50+: 1.62

Studio between:
18-49: .36
F18-49: .29
M18-49: .43
18-34: .22
F12-34: .20
M12-34: .22
25-54: .47
50+: 1.03

Live SEC Baseball on ESPNU averaged 35,000 viewers on Thursday and 93,000 viewers on Friday. Girl's high school basketball on ESPNU Friday averaged 19,000 and 26,000 viewers.
Shades



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PostPosted: 04/04/17 5:18 pm    ::: Reply Reply with quote

3.8 million viewers for the women's final game



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awhom111



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PostPosted: 04/04/17 11:58 pm    ::: Reply Reply with quote

4/2 Studio Show ESPN 937,000
4/2 Mississippi State vs South Carolina ESPN 3,827,000
4/2 Postgame ESPN 3,745,000

More demographic breakdowns:

Game:
18-49: .81
F18-49: .64
M18-49: 1.00
18-34: .58
F12-34: .50
M12-34: .68
25-54: 1.08
50+: 2.23

Pregame:
18-49: .23
F18-49: .16
M18-49: .30
18-34: .18
F12-34: .15
M12-34: .19
25-54: .28
50+: .52

Postgame:
18-49: .91
F18-49: .69
M18-49: 1.14
18-34: .66
F12-34: .56
M12-34: .81
25-54: 1.17
50+: 1.94

Softball averaged 250,000 on ESPN on Saturday and 93,000 on ESPNU before averaging 85,000 on Sunday and 38,000 on Monday. College baseball on Saturday averaged 171,000 and 23,000 viewers. Live Lacrosse on Saturday averaged 90,000 and 55,000 with a tape delayed broadcast averaging 22,000 with a Sunday live game averaging 37,000 viewers. First run replays of the MEAC and SWAC Bowling (only a women's sport at the NCAA level) on Sunday night on ESPNU averaged 69,000 and 65,000 viewers. The high school game on Saturday averaged 97,000 viewers. I will probably periodically continue to update this with other college sports so that we can get a reference point.
Matt5762



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PostPosted: 04/05/17 2:45 pm    ::: Reply Reply with quote

Streaming numbers continue to creep up...the championship game drew more than the TV viewership of many regular season games on ESPNU, etc.

Quote:
The 2017 NCAA Women’s National Championship between No. 2-seeded Mississippi State and No. 1-seeded South Carolina (April 2, 2017 at 6 p.m.) delivered a 2.4 overnight on ESPN, with a streaming average audience of 59,500 viewers and a total of 211,000 viewers watching 8,205,000 minutes.


http://espnmediazone.com/us/press-releases/2017/04/ncaa-womens-basketball-national-championship-overnights-20-entire-ncaa-womens-final-four-double-digits-streamed-womens-basketball-finale-ever/


awhom111



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PostPosted: 04/05/17 8:33 pm    ::: Reply Reply with quote

Matt5762 wrote:
Streaming numbers continue to creep up...the championship game drew more than the TV viewership of many regular season games on ESPNU, etc.

Quote:
The 2017 NCAA Women’s National Championship between No. 2-seeded Mississippi State and No. 1-seeded South Carolina (April 2, 2017 at 6 p.m.) delivered a 2.4 overnight on ESPN, with a streaming average audience of 59,500 viewers and a total of 211,000 viewers watching 8,205,000 minutes.


http://espnmediazone.com/us/press-releases/2017/04/ncaa-womens-basketball-national-championship-overnights-20-entire-ncaa-womens-final-four-double-digits-streamed-womens-basketball-finale-ever/


Actually that makes it look slightly worse. Those numbers are only around 1.6% of the television viewership and 2% is usually the expected standard.
Matt5762



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PostPosted: 04/05/17 10:14 pm    ::: Reply Reply with quote

awhom111 wrote:

Actually that makes it look slightly worse. Those numbers are only around 1.6% of the television viewership and 2% is usually the expected standard.


Is that for WBB or sports in general? (I believe it's a higher percentage than the only other game reported in this thread)

I would think WBB streaming numbers may be below average in general considering the age skew in the viewership demographics.


awhom111



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PostPosted: 04/06/17 7:48 pm    ::: Reply Reply with quote

Matt5762 wrote:
awhom111 wrote:

Actually that makes it look slightly worse. Those numbers are only around 1.6% of the television viewership and 2% is usually the expected standard.


Is that for WBB or sports in general? (I believe it's a higher percentage than the only other game reported in this thread)

I would think WBB streaming numbers may be below average in general considering the age skew in the viewership demographics.


I would use 2% as the standard baseline for sports in general. The WBB numbers usually are not big enough other than games like this. I tried to do an apples-to-apples comparison between the final and the UConn-South Carolina game using minutes and it looks like the difference is less than .1% although that game had weird circumstances thanks to Texas-FSU.
awhom111



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PostPosted: 04/08/17 11:40 pm    ::: Reply Reply with quote

HBO's last episode's original run averaged 127,000 viewers.

The Men's Ice Hockey semifinals on ESPN2 on Thursday averaged 178,000 and 155,000 viewers.

D League playoffs on ESPNU averaged 15,000 and 13,000 viewers. There's a school of thought out there that there could be more interest in the league with marketing, but it seems like there would need to be a lot of work down. Both games featured multiple current NBA players, ex-NBA players, unsigned draft picks, and people who went to big name schools.
awhom111



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PostPosted: 04/10/17 8:59 pm    ::: Reply Reply with quote

4/7 College Basketball Awards ESPN2 223,000
awhom111



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PostPosted: 04/14/17 8:32 pm    ::: Reply Reply with quote

4/13 WNBA Draft ESPN2 273,000

We are a few days behind on having more detailed data, so the ESPNU portion does not have a number yet.

Saturday's Men's Ice Hockey Championship game averaged 467,000 viewers on ESPN. FSU's Spring Football game averaged 335,000 there and an SEC game on ESPNU averaged 41,000 viewers. Men's Lacrosse on ESPNU over the weekend averaged 36,000 and 35,000 while Big East Men's Lacrosse on FS1 averaged 23,000 viewers. Softball on ESPNU averaged 81,000 on Friday, 39,000 on ESPNU then 161,000 on ESPN2 then 46,000 on ESPNU Saturday and 171,000 on ESPN2 Sunday. Baseball averaged 57,000 on ESPNU and 146,000 on ESPN2 with FS1 carrying a Big 12 game and averaging 61,000 viewers.
awhom111



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PostPosted: 04/17/17 8:44 pm    ::: Reply Reply with quote

4/13 WNBA Draft ESPNU 74,000

Also over the course of the week, live Johns Hopkins Women's Lacrosse on Tuesday averaged 8,000 viewers. The NCAA Women's Gymnastics Championships on Friday averaged 117,000 on ESPN2 for the early session then 53,000 and 37,000 on the late ESPNU sessions with 244,000 for the ESPN portion. Softball before the draft averaged 25,000 and on Friday averaged 54,000 and 70,000 viewers. Duke! baseball on Monday averaged 30,000 on ESPNU then the game after the draft averaged 52,000 viewers. FS1 averaged 43,000 for Big East baseball on Thursday and then 51,000 for the Big 12 on Friday.
awhom111



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PostPosted: 04/18/17 9:16 pm    ::: Reply Reply with quote

More Gymnastics coverage averaged 115,000 on ESPNU. To show the impact of network on ratings, the NCAA Bowling Championship averaged 79,000 live on ESPNU on Saturday then a delayed replay of the event on ESPN2 Sunday night averaged 197,000 viewers. A college baseball game on ESPN2 averaged 110,000 while a college softball game on ESPN averaged 277,000 viewers. The men's college lacrosse tripleheader on ESPNU on Saturday went 28,000 then 48,000 then 83,000 viewers. D League playoffs on ESPNU on Sunday averaged 24,000 and 12,000 viewers.
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