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pilight
Joined: 23 Sep 2004
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 Posted: 05/03/16 7:21 am ::: Jersey ads lead to controversy in NBA, as WNBA profits |
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http://azbigmedia.com/ab/jersey-ads-lead-controversy-nba-wnba-profits
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Many WNBA players don’t understand why fans and players take issue with ads on jersey.
“I don’t really understand the opposition to it,” Taylor said. “I’ve played overseas for about 15 years where you can sometimes look like a race car.” |
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Richyyy
Joined: 17 Nov 2005
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| Posted: 05/03/16 7:57 am ::: |
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The key difference is that the NBA makes millions of dollars from jersey sales and other merchandise that is in part sold by the look of the jerseys. The WNBA makes practically sod all from those avenues (especially considering the pathetic online efforts to sell the little that's available).
That's a big part of why the NBA's scared to do it, and why their first foray into it is "we're going to put this tiny advertising patch on the shoulder, you'll barely even see it". I think we're still many years away from the front of the Lakers' jerseys saying 'McDonald's' rather than the team name. |
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Michelle89
Joined: 17 Nov 2010
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| Posted: 05/03/16 8:02 am ::: |
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| Richyyy wrote: |
The key difference is that the NBA makes millions of dollars from jersey sales and other merchandise that is in part sold by the look of the jerseys. The WNBA makes practically sod all from those avenues (especially considering the pathetic online efforts to sell the little that's available).
That's a big part of why the NBA's scared to do it, and why their first foray into it is "we're going to put this tiny advertising patch on the shoulder, you'll barely even see it". I think we're still many years away from the front of the Lakers' jerseys saying 'McDonald's' rather than the team name. |
Soccer shirts have sponsors on them aswell and there is maybe even more money into those deals. People still buy those shirts. They dont care so why would basketball fans? Because they are not used to it?
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justintyme
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| Posted: 05/03/16 10:50 am ::: |
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| Michelle89 wrote: |
Soccer shirts have sponsors on them aswell and there is maybe even more money into those deals. People still buy those shirts. They dont care so why would basketball fans? Because they are not used to it? |
That's it exactly. One of the basic truths in economics is that consumers are not big fans of change (the exception being if it is a disliked or sub-par product). Had the ads been in the jerseys since the beginning, there would be no issue at all. NASCAR is a prime example of this.
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Richyyy
Joined: 17 Nov 2005
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| Posted: 05/03/16 11:04 am ::: |
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| Michelle89 wrote: |
| Richyyy wrote: |
The key difference is that the NBA makes millions of dollars from jersey sales and other merchandise that is in part sold by the look of the jerseys. The WNBA makes practically sod all from those avenues (especially considering the pathetic online efforts to sell the little that's available).
That's a big part of why the NBA's scared to do it, and why their first foray into it is "we're going to put this tiny advertising patch on the shoulder, you'll barely even see it". I think we're still many years away from the front of the Lakers' jerseys saying 'McDonald's' rather than the team name. |
Soccer shirts have sponsors on them aswell and there is maybe even more money into those deals. People still buy those shirts. They dont care so why would basketball fans? Because they are not used to it? |
I think it would take quite a while for them to accept it, yes. Which is why the NBA are trying to do it in very small increments (and the ads might not be on the replicas - we'll see). Sponsors have been part of the fabric of soccer shirts for a long time (since the 70s, I think? Definitely by the 80s). They're part of the look, and with several teams you can chart their recent history via them. And soccer teams never had the concept of their names or city being displayed across the shirt - it was always at most a crest - so there was nothing to be displaced by the sponsor.
But of course it's also just fear. The NBA don't know exactly how much revenue they'd lose if every team in the league replaced their name/city with a big corporate logo for next season. And they'd obviously make a huge amount from the companies paying for that space. But they're scared of the potential implications, so they're taking baby steps. |
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myrtle
Joined: 02 May 2008
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| Posted: 05/03/16 11:31 am ::: |
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What bugs me is that 'replacement' part. Why can't they have a major sponsor and still have either the city and/or nickname of the club still on it? I don't see why fans would want a jersey that is nothing but a big advertisement with no connection to the actual team...
The women's jerseys are looking more and more like race car shirts...and becoming increasingly ugly IMO. I understand the need for sponsors but find some place on the damn shirt to tell what city or team it is! How about putting the sponsors name across the butt of the shorts. That would probably get more attention anyway.
I think the men's teams could make a mint of money without totally losing their identity.
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StevenHW
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